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Buy The Book

Billboard Appraisal: The Valuation of Off-Premise Advertising Signs

This book was written by Jeff Wright FASA, CFA and Paul Wright ASA to inform and educate people who are faced with the challenge of appraising a billboard.

The book primarily focuses on billboard appraisals for eminent domain. However, it has applications for estimating the value of a billboard for sales transactions, lending, and site leases.

The paperback book is 253 pages and includes industry data, charts, graphs, illustrations, black and white photographs, and appraisal examples.

Please Note: The PDF Download cannot be printed or edited. General free shipping is limited to the continental U.S. For orders outside the U.S. please call for price.

Billboard Appraisal Book Cover

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Paperback – General Shipping

$60.00

253-page paperback. Free shipping continental U.S. only. For orders outside the U.S. please call for price.

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Paperback – Overnight Shipping

$80.00

253-page paperback with overnight shipping. Continental U.S. only.

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Topics Covered

Introduction to Billboard Appraisal
The Outdoor Advertising Industry
Billboard Structures and Technology
Market Analysis and Comparable Sales
The Income Approach
Replacement Cost New Less Depreciation
Eminent Domain and Relocation
Site Lease Valuation
Report Writing and Standards
Appraisal Examples and Case Studies